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Consumer Survey Report: 

Review Habits from Search to Purchase

Discover the report

We surveyed 50,000 consumers in Europe (France, Italy, and Spain) to find out what they want to hear about your brand – and when and where they want to talk about it – all while shopping for their favorite pieces.

 

The voice of customers is liberated, and brands are making a do-or-die effort to bag them (more like winning hearts and minds). It’s time brands realized that letting customers speak at every stage of their journey—and truly listening—is the headquarters of a powerful brand.

So, what did we uncover about consumer review habits?

Let’s Sneak a Peak!

1. Brand reputation is the top motivator

Multiple factors play a decent role in persuading the customer to decide. Reviews play an important role in creating and maintaining brand reputation.

 

33% of respondents chose brand reputation as one of the top motivators to make a purchase.

2. The modern consumer’s buying behavior is witnessing a trend called ROPO

Consumers now research online all relevant information they need to be able to make a purchase decision but buy the product at a local store.

 

The Hybrid Shopper: 74% consumers said they read reviews online before buying a product in-store.

 

Brands with both online and offline channels of sale should know the demographics and habits of their hybrid shoppers.

3. Reviews Shape Decisions Throughout the Customer’s Journey

From research to consideration to purchase, at every stage of the customer journey reviews have decision-making power.

 

~50% Brands with both online and offline channels of sale should know the demographics and habits of their hybrid shoppers.

 

Brands must include reviews in their strategy to avoid losing customers to their competitors.

Today the voices of our customers are more influential than ever. They shape buying decisions at every stage of the customer’s journey, from initial interest to final purchase. By listening to and leveraging these voices, brands can build trust, foster loyalty, and drive success. Our latest consumer survey report uncovers insights you need to harness the power of customer voices and create a brand that truly resonates with your audience.

Angelica Ryes Chief Marketing Officer, Skeepers

Download the report now to get more insights into new consumers habits

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