consumer videos

The Decline of Print Advertising and the Rise of Consumer Videos

Print has long dominated the world of advertising. But the emergence of digital channels has changed all that. Today, print advertising is slowly and steadily declining while digital marketing is growing.  Over the last few years, new advertising and online marketing trends have emerged, in particular the video format and, more specifically, consumer videos. The...

Mar 15, 2024

Using videos to reassure potential customers and convey product quality

Wouldn’t it be great if you could reduce abandoned carts just by pre-emptively answering your prospects questions about your product? Well now you can, and you can use User Generated Content to do it. Consumers need to see the product Imagine you are ready to buy a new piece of furniture, let’s say it’s a...

Feb 01, 2021