Transparence

How UGC Authenticity Fosters Brand Transparency

How can you sustainably improve your brand image? Many companies ask themselves this question, and rightfully so. In 2024, the answer is clear: by focusing on authentic marketing through the use and promotion of content produced by consumers, known as “User Generated Content” or UGC. Let’s take a look at how and why UGC has...

Jan 18, 2024