Customer Reviews Archives - Avis vérifiés

The Hidden Cost of Fake Reviews

In 2025, authenticity has become the currency of trust.And nowhere is that more apparent than in the world of online reviews once the internet’s greatest trust signal, now one of its biggest vulnerabilities. The era of fake reviews is far from over; in fact, it’s evolving.With the rise of AI-generated content, fraudulent feedback has become...

Sep 25, 2025

5 Ways to Prepare Your Brand for Summer Sales

Summer sales aren’t won by slashing prices alone. They’re won by adding trust factors to the discounted prices. In a season where shoppers are flooded with offers, reviews become the deciding factor that tips a scroll into a sale. From building credibility to boosting visibility, reviews give your brand the social proof it needs to...

Jul 30, 2025

Unpacking the Dynamics of Brand Trust, Emotion, and Success in UGC

Today, User-Generated Content (UGC) stands as a cornerstone of online interaction. UGC refers to any content—be it reviews, videos, social media posts, or blogs—created by consumers rather than brands themselves. Its significance lies not only in its authenticity but also in its ability to resonate deeply with audiences. Brand trust and emotion play pivotal roles...

Mar 18, 2024

How to Spot and Avoid False Negative Customer Reviews

300,000 € and 2 years’ prison: this is what professionals risk if they generate false customer reviews. Consumers are not spared: an Internet user was ordered to pay €2,500 in damages and €5,000 in legal costs after publishing a false negative review of a restaurant… that hadn’t even opened yet. The DGCCRF (French Department...

Feb 21, 2024

Product Reviews: How to Share Your Experience

76% of Internet users say that customer reviews and ratings have an impact on their purchasing decisions (source: Partoo, 2022). You’re probably one of them. When it comes to comparing two products and making a choice, reviews are your best friend. But do you know how to share your own? Read on to find out...

Jan 06, 2024

How to Turn Reviews into Drivers of Customer Loyalty

You know the score: customer reviews are excellent acquisition levers. They help brands reassure consumers, while gaining credibility. On the customer side, they drive both online or in-store purchases. But that’s not all! Post-purchase reviews are useful and impact the entire customer journey. From discovery to purchase… But also during the loyalty, engagement and re-purchase phase....

Mar 02, 2023

Customer Review Sites: How to Choose the “Right” One

72% of customers won’t take any buying decisions until they’ve read reviews (source: G2). But users don’t only look at the number of stars and comments posted by their peers. They also take the reliability of the customer review site into account. There are more and more customer review sites on the market today....

Feb 16, 2023

The Importance of Customer Reviews Throughout the Customer Journey

The customer journey is a series of key stages. It starts with the emergence of a need and ends with loyalty (or not) to a brand. Throughout this journey, one factor impacts each of these stages: customer reviews. Whether stars, scores out of 5, or comments, customer reviews are key elements of reassurance, credibility and...

Feb 09, 2023

Why and How to Respond to Google Reviews?

A company’s response to a Google review is the 3rd most important factor in terms of user perception. Consumers pay particular attention to a brand’s response to a positive experience and high rating. All businesses should get into the habit of responding regularly and effectively to Google reviews, whether they are positive or negative. Ready...

Feb 02, 2023

Optimize Your Google My Business Profile

What is Google My Business (GMB)? Google My Business is a tool for companies to create and list their businesses online and boost their local SEO. Their profiles appear in search results in a geo-targeted manner, i.e., based on the searcher’s location. Google My Business, therefore, allows local businesses to be listed first in Google Search...

Jan 26, 2023

5 Steps to Prevent Negative Google Reviews

One negative review on Google will not make you go bankrupt. But when they start to pile up… it’s time to take action! There’s no secret to maintaining your company’s online reputation and credibility. Here are our 5 steps to aim for 5 stars on Google and elsewhere. Are you ready to prevent bad reviews...

Jan 12, 2023

5 Steps to Get Positive Google Reviews

81% of consumers use Google to review local businesses (Brightlocal). So, what is the key to facilitating online searches and boosting customer acquisition? Collecting feedback! But that’s not all… Getting customer reviews is not enough. You need to publish and share them in the right place, to reach the right customers. Google is the most...

Jan 05, 2023

Log in

Customer Reviews